Hello! If you’re seeing this page, it only means we’re working on something awesome together. This is the PR kit that I send to all partners. It includes:
Feel free to use these assets to create the promotional materials you need. As a courtesy, please send us the final copy of the article or artwork for review and approval before publishing. You can email these to my assistant, Kim, at [email protected]. If there’s anything else you need, you can request these from her. Thank you! - Abu Fofanah
UPDATED AS OF: March 29, 2023
ABRIDGED BIO:
Abu Fofanah is the CEO of Power Your Launch, an education company focused on helping entrepreneurs learn the skills to promote and market their businesses by increasing sales, finding new customers, and learning how to stand out. In the last 12 months, he's helped over 10,000 Entrepreneurs Generate Over 80 Million in sales collectively.
APPLICABLE FOR SPEAKING ENGAGEMENTS (I.E. INTERVIEWS)
Customer Acquisition & Marketing Systems
How to use content marketing and paid ads to acquire new customers, consistently. I break down how to build evergreen customer acquisition channels, automate your marketing, attract new audiences, engage existing ones, and master the art of selling online—so you can spend less time in your business and more time building it.
CEO Lessons: Building a Business That Doesn’t Break You
The real-life perspective of growing into the CEO role. I share honest insights about navigating everyday challenges—like hiring, identifying your sales process, validating ideas, and scaling—while setting up boundaries, routines, and personal systems that protect your time, energy, and well-being.
Money Mindset & Breaking Financial Ceilings
A candid talk about money, identity, and growth. From growing up poor as an immigrant to becoming the first in my family to make six, then seven figures—I unpack the mental shifts, emotional toll, and unlearning needed to transition from survival mode to thriving, both financially and personally.
The Power of a Sabbatical
What happens when you hit pause. I dive into why I took a sabbatical, what I learned about burnout, clarity, and identity—and why stepping away was the most important business decision I ever made.
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<aside> ⚡ My headshots are named after the Greek alphabet!
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